Shipped a faster, clearer way for artists to get to the information that matters most.
Kara Bermejo
Currently leading product design at Groover—a platform that connects independent artists with the opportunities and services that help them grow their music. Previously Design Director at Splice. Before that, Meetup and The Knot.
I care deeply about shipping high-quality products that truly matter to people. That usually means caring about craft—building the right foundations, trusting intuition, practicing empathy, and bringing strong business instincts. It means experimenting, moving fast while staying strategic, and being equal parts IC, leader, and collaborator.
Redesigned how artists launch campaigns, and prototyped the first AI-powered flow using real curator, track, and campaign data.
Rebuilt how 3,500+ curators discover music and give feedback—making the other side of the marketplace feel considered.
Designed Groover's subscription offering, giving serious artists a clearer path to investing in their promotion strategy.
Built a shared language for the product, helping the team ship faster without losing consistency across web and mobile.
Ran experiments across the platform to improve activation, engagement, and discovery for millions of producers.
