Curator Experience Redesign
We got to completely re-do an onboarding flow that used to take ages for new artists find value. What it is, why it mattered. The outcome of it.
How it is now.
We got to completely re-do an onboarding flow that used to take ages for new artists find value. What it is, why it mattered. The outcome of it.
How it was then.
We got to completely re-do an onboarding flow that used to take ages for new artists find value. What it is, why it mattered. The outcome of it.
Want to dive into the details?
Reframing the curator as a first-class user
Curators had always been secondary to the artist experience. We rebuilt their core flows — discovery, listening, and feedback — to make curators feel like the marketplace values their time and expertise.
The feedback quality framework
We introduced structured feedback templates that help curators give more actionable responses while reducing the effort required. This improved feedback quality scores by 40% across the platform.