Groover+
We got to completely re-do an onboarding flow that used to take ages for new artists find value. What it is, why it mattered. The outcome of it.
How it is now.
We got to completely re-do an onboarding flow that used to take ages for new artists find value. What it is, why it mattered. The outcome of it.
How it was then.
We got to completely re-do an onboarding flow that used to take ages for new artists find value. What it is, why it mattered. The outcome of it.
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Pricing and packaging exploration
We tested multiple pricing tiers and feature bundles with real artists before landing on the final Groover+ offering. The key insight: artists wanted predictable costs, not per-campaign pricing.
Subscription conversion flow design
The upgrade flow needed to feel like an investment, not a paywall. We designed a value-first approach that shows artists exactly what they'd unlock before asking for commitment.