Splice: Activation experiments
We got to completely re-do an onboarding flow that used to take ages for new artists find value. What it is, why it mattered. The outcome of it.
How it is now.
We got to completely re-do an onboarding flow that used to take ages for new artists find value. What it is, why it mattered. The outcome of it.
How it was then.
We got to completely re-do an onboarding flow that used to take ages for new artists find value. What it is, why it mattered. The outcome of it.
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Personalisation at scale
We redesigned the home feed to surface content based on each producer's workflow — genre preferences, recent projects, and collaboration patterns. The result was a home experience that felt curated, not algorithmic.
The discovery framework
We built a discovery system that balances familiar content with new finds, helping producers expand their sound palette without feeling lost. Engagement with new content types increased 35% post-launch.