App Design — Wellpath
Wellpath wanted an experience that feels calm, personal, and genuinely helpful. I owned the product design end-to-end, from research through to a production-ready design system.
How it is now.
A journal-first interface where habit tracking is woven into a daily reflection flow. The visual language uses soft gradients, generous whitespace, and subtle micro-interactions to create a sense of calm. 120+ components delivered with interactive prototypes for usability testing.
How it was then.
The wellness app space is crowded and most competitors rely on aggressive notification patterns and streak anxiety to drive engagement. Wellpath's founders wanted to break that cycle — but the question was how to keep users engaged without dark patterns.
Want to dive into the details?
The user research that shaped the journal-first approach
We interviewed 20 participants across different wellness journeys. The key insight: people wanted reflection, not pressure. Streaks and gamification drove short-term engagement but long-term resentment. This shaped the entire product direction.
Building the component library in Figma
120+ components organised into a multi-tier system — primitives, composites, and page-level patterns. Every component was stress-tested against edge cases like long text, RTL layouts, and accessibility requirements before handoff.
Retention results from the beta launch
The app launched to 2,000 beta users on iOS. 30-day retention was 62% — well above the 25% industry average for health & wellness apps. The design system enabled engineering to ship V1 in just eight weeks.