Quickview
I go to ship a way for artists to get to the info that matters most to them, sooner + cleaner. We got to completely re-do an onboarding flow that used to take ages for new artists find value.
How it is now.
I go to ship a way for artists to get to the info that matters most to them, sooner + cleaner. We got to completely re-do an
How it was then.
I go to ship a way for artists to get to the info that matters most to them, sooner + cleaner. We got to completely re-do an
Want to dive into the details?
The many UI iterations we tested around previewing content
We explored over a dozen layout variations for how artists preview campaign results — from inline expanders to modal overlays to split-pane views. Each was prototyped and tested with real users before settling on the current pattern.
The rounds of user research that we did
Three rounds of moderated research across curators and artists — discovery interviews, concept testing, and usability validation. Key insight: artists needed to triage fast and get to actionable info without extra clicks.
We built an AI prototype with actual data
To validate the recommendation engine UX, we built a working prototype connected to real Groover submission data. This let us test how artists responded to AI-suggested next steps before committing to production.