Kara Bermejo

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Strategy lab · pick one to feel it

Four ways to land the magic

same family, same bedtime — different bet on what hooks them

STRATEGY A Candide, the storyteller He stays a guide — never inside the photo. The child's drawing stays theirs; the magic is the rich little tale he spins about it. tests: does the story alone make them light up?
STRATEGY B Candide moves in Today's simple prompt. Candide is composited standing inside what they drew — the "he's really there!" recognition hit. tests: does seeing him in their world land?
STRATEGY C The adventure you do together Scratch-to-reveal a surprise dare for the two of you. Do it, snap it, keep it. Candide hosts the book of 100. tests: is the bond the product, not the artifact?
STRATEGY D The little lesson You pick a value — gratitude, brave, big feelings — and the gang member who embodies it hosts the adventure. Boro for feelings, Step for brave, Theo for patience… tests: does a gentle value + the right friend make it repeat?
tap a card → walk the flow → come back to compare
Open the Wild Ordinary prototype →
A · storyteller Candide's world Candide

Make something. Candide will tell its story.

"Draw me a place, or a creature, or a weather.
Whatever you make, I'll find out what happens there."
A · storyteller

Draw your place

the drawing stays 100% yours — Candide never draws on it

✏️Draw a place, a creature, or a kind of weather
💬Say one true thing about it out loud
No rush. Candide is patient.

Something is different here.

Last night, while you slept, a small wind found the door you drew. It knocked — politely, the way visitors do in good houses. A traveller had walked a long way looking for somewhere warm; your roof, the colour of a strawberry, can be seen from very far.

She stayed the night. By morning she'd left a pebble on the step — that's how travellers say thank you. Your place isn't only a drawing now. It's on the map, and I'm keeping watch. Goodnight.

told by Candide — he stays outside the picture
that's the story → was it enough?
B · moves in Candide's world Candide

Candide's world is empty

"Something is different here.
I think I need a place to be. Will you make me one?"
B · moves in

Make Candide a place

✏️Draw a den, a nest, or a little house
💬Tell him about it while you draw
Candide inside the drawing

You made me a place. I walked inside — it fit me exactly. I think I'll stay. 🌙

Candide is standing in your drawing
he's really in there → did they see it?
C · together Candide

100 little adventures
for the two of you

"No screens, no rush — just you and your kid.
Scratch one open… and then you have to do it."
tonight's is #7 of 100
C · together

Scratch it together ✦

use your finger — no peeking first

Indoor · cozy Build a blanket fort and tell each other the scariest thing that isn't actually scary.
⏱ 15 min🏠 indoors💲 free
⚠️ No going back. Once it's scratched, you do it — that's the rule that makes it count.
C · together Candide

Go and do it — together

"I'll wait right here. When you're in the thick of it, take one photo. That's all I need for tonight's story."
D · lesson

What do you want to grow
in her tonight?

pick a value — its friend from the gang will host it

CandideGratitudewith Candide 🐔
BoroBig feelingswith Boro 🧸
TheoPatiencewith Theo 🦊
MomoTrying new thingswith Momo 🐵
StepBeing bravewith Step 🧍
KikoBig energywith Kiko 🐸
D · lesson

Tonight's tiny adventure

she's the hero — the friend just plays along. Candide names it after, never during.

🌱 she practiced: —
told by Candide
that's the lesson → did it land softly?

Capture the moment.
Snap the drawing.

📸 This photo is the whole point — tonight it becomes a story.
(In the test a grown-up snaps it, with consent.)

Later · at bedtime
Candide

from the photo you took today

Tonight you both built a fort out of blankets and climbed inside. You took turns naming the scariest thing that isn't really scary — a sock with a face, a shadow shaped like a hat. You laughed so hard the roof came down. Twice. Adventure #7: survived. 🌙

🏅 7 of 100 lived · 93 still hidden
told by Candide · from the photo you took
that's tonight's story → did it land?
Candide

Did it land?

That's the whole question this test answers: did the child light up, and would you do it again tomorrow?